Recent research has uncovered the disturbing news that 42% of web users find what they are looking for on any particular web page. If this is true then 58% of users do not find what they need. This refers back to the issue of website usability and emphasises the fact that if customers cannot find what they want on your website they will go elsewhere, where they can. – and that will mean not returning to your Magento site. Usability is premium in securing sales and making profit. Flash Harry sites may look cool but do not always cut the mustard from a sales point of view. The principle of designing to custom ensures that usability is goal-led and does not distract the customer from their one intention – to make a successful online transaction.
These findings may be an over exaggeration but they will hopefully encourage us all to test our sites for user friendliness and efficiency. Finding the information you require as quickly as possible is the most important issue to any potential customer. If your site does not provide a fast highway to the information required then web surfers will simply move to a website or Magento 2 ecommerce web design that does provide it quickly and smoothly. A competent designer with an understanding for the business in question should be able to design a layout that includes the essentials and dispenses with the unnecessary. It is a case of sanity over vanity and knowing how to integrate some animation, if desired, without compromising the more essential features of a sales website. Expert designers insist that navigation and content must be worked together and suggest testing your website’s user-friendliness with your users. There are a number of things you can do to change the negative outcomes such as focusing on your content. This is the essence of what attracts customers to your site and keeps them returning to it. You can include lots of links on your site to enable easy navigation and encourage customer retention.
These issues may not affect your website but it is worth taking the time to check them out and give your website a clean bill of health.