Planning and Discovery is the first phase of all projects. This is when our team spends a lot of time getting to know you and your business. We will need to determine:
Your marketing objectives for this project.
Your audience and their expectations.
The message you are trying to convey.
The competitive landscape and the industry best practices.
After gaining a thorough understanding of your place in the market and your business needs, we will introduce tactical recommendations of how to best achieve your goals. As your marketing team, we will help you make strategic decisions about the course of the project. This will also have an impact on your overall marketing scheme. The information that we uncover during this phase will provide us with the roadmap for our Conceptualisation Phase.
The second phase in your project is the Conceptualisation Phase. Our designers take the inspiration you have provided and create a unique concept for your review - keeping in mind usability, best design practices, and ease-of-use.
Designing the look and feel for your site is just one part of this phase; there are other tasks that need to be addressed:
Determining application architecture, by developing a detailed site map.
If there is technical development, we will need to ensure that the design of the functionality meets all of our usability standards.
Implementation is the third phase in your project. With a finalised design in hand, our team is ready to construct your application.
During this phase, our Usability Engineers will go through the site to ensure that we have met our internal standards of making the site "simple" to use. Once all of this is completed, we will assign a Quality Assurance resource to work through the site ensuring that everything works impeccably.
The fourth and final phase of your project is the Deployment Phase.
Prior to going-live we will need to thoroughly test, to ensure a flawless user experience.
Have our Quality Assurance department give the stamp of approval for meeting project requirements, usability and technical standards, and design excellence.
You are now ready to show your site to the rest of the world!
With our experience in online marketing and Internet solutions, you can rely on us to get it right. We have a proven track record of delivering, on budget, on time, every time!
After your online solution has been completed the off-site marketing quickly kicks into gear, matching the startegies previously agreed in the 'Strategy and Planning' phase. This can take many forms and will be dependant on your market place, budget and ability to fulfill orders within a set timeframe.
For any more information on our processes feel free to contact Damien our account manager for a friendly chat, or pop in for a coffee.