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Integrated Marketing

Integrated Marketing Northern Ireland

In providing a fully integrated marketing strategy for its customers Rycoweb manages client relationships that promote brand value primarily through communication channels.

We drive the brand by implementing cross-functional procedures that nurture profitable outcomes with customers. This is achieved by strategically planning and controlling all communications with all interested parties as well as clients and promoting meaningful data-driven conversation with them. Rycoweb IM services incorporates the integration and slip streaming of every marketing communication technique, pathways and source in a company into a seamless programme, with the objective of maximising effect on end users at the least expense possible.

Our process is designed to impact upon a company's communications – in their dealing with other businesses across their marketing channels, in direct customer contact and in in house liaisons.

Basic Components

Rycoweb uses the basic components to effect successful integrated marketing campaigns. We can best manage customer relationships by understanding their corporate image and brand management. To promote brand value we assess buyer behaviour and integrate differentiators into our marketing campaign. We highlight opportunities for corporate promotions through analysing existing promotional strategies and re mediating the deficit.

Advertising

We value advertising as a vital channel for promoting your company image and brand and our experience in managing a wide portfolio of customers has endowed us with the skills to promote your business most effectively. We select the advertising media channels that offer most exposure and manage the whole process from design to message strategy to advertising frameworks. Advertising reinforces everything about your company that is appealing and attractive and Rycoweb will provide the most accomplished campaign to show case your company and its services or products.

Promotions

Promotions play an increasingly important role in your company's exposure to a wider public and we have the expertise to plan and execute them to the highest standard. Our breadth of experience in all aspects of promotions including trade, consumer, public relations and sponsorship programmes, database marketing, personal selling and customer relations management, makes Rycoweb first choice for managing your promotions.

Integration

With our wealth of experience in Internet marketing campaigns for businesses and enterprises of all sizes we are ideally positioned to evaluate and integrate effective marketing programmes that will make a difference for your company. We can create an integrated marketing campaign comprising all the components to impact positively on your potential customers and provide you with immediate return on investment.

The objective of integrated marketing communications is to copper fasten a process that promotes a consistent message and deploys the use of media as a complimentary tool. The strategy includes online and offline marketing channels. Online marketing channels incorporates all e-marketing programmes or campaigns ranging from search engine optimisation, (SEO) pay-per-click, email, ezine, affiliate, banner to latest web related channels for webinar, RSS, blog, micro-blogging, podcast, Internet TV and Internet Radio.

Offline Marketing Channels

Offline marketing channels traditionally consist of newspaper, magazine (traditional print), public relations, industry relations, mail order, billboard, traditional television and radio.

A company's integrated marketing communications campaign utilises all the aspects of the marketing mix (price, promotion, place and product). To achieve success it is essential that integrated marketing communications strategies are implemented. With the exponential rapid growth of information technologies we now have a landscape that demands fluid integrated marketing campaigns. With the change of channel power from manufacturer to retailer and now to consumers there is a huge need to focus on identifying consumer thinking and developing a strategy, incorporating online and offline channel considerations that can nurture a more effective brand – consumer relationship. As a data driven approach integrated marketing communications is most productive when using expertise to understand how and where consumers make use of various kinds of media.

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