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Welcome to our new Internet Business column – the Net Code - full of pragmatic and useful tips to help build your Net worth, whether you have an established web site or are new to the web we will cover key topics essential to your success online.

Give me 3 minutes and I’ll show you a simple way to get your business web savvy,  get your customers to contact you more, engage with you , pay more for your products and services and want to do business with you.

Sounds too good to be true – for many of you it may be – because you’ve not taken the potential of the net seriously enough – now’s the time to put that right - Review and Digest the key principles of the Net Code...

let’s get right to the point. If you don’t have a dependable, proven , professional  E business system in place to engage with your customers you are missing out on a huge opportunity. – what you need is more than a simple website, you need to build the web DNA into your business now.

Listen, it doesn’t take a rocket scientist to know that if you fish in the stream with more fish you will catch more – the Net  is the largest, fasting growing stream around & if you want to survive you need to be there – not in some arty-farty half hearted way with a poor site that’s just a copy of your offline brochure, a me-too, just like all the rest, mediocre site – but professionally and with serious intent to prosper, with a commitment & determination to succeed. 

If your website isn’t delivering great value to you then you need to review what you’re doing and sort it out. Every pound you spend on the internet should give you a huge return on investment - every penny should have a direct ROI  & if it doesn’t you’re flushing your time & money right down the toilet.

the Net Code will show you how you can be a web success – and each month will cover  more in depth issues that build your knowledge.

But First were going to start out with our Net Code Manifesto, nailing our colours to the page so you can see where were coming from, what we stand for – declarations of our ideas to shake up your thinking and involve you in the spirit of the net, so you can use the Net Code to guide you to developing innovative yet pragmatic E business solutions that will establish your Net Success.

Here’s what’s important for you to know. The Net Code Manifesto

1.Business as usual doesn’t work any more

The new economy is fundamentally different you need new approach to success-  Your tried and true ways of getting things done are no longer getting the results – you need to think differently– this applies to the Net too, the web is not just another one way channel, or just a shop window for your business – it is much more.

Are you still flogging the dead horse of yesterdays success?

What fresh ideas have you got underway?

How are you getting your piece of the Net action in your market?

40% growth in on line business in 2008, expected to double in the next 5 years –are you taking this opportunity seriously?

 Recession Busting strategies must have the internet at their heart, this is not a side show, this is the main event, get real – the biggest barriers to effective E execution are lack of leadership, commitment and the will & discipline to succeed on line – you can be one of the leaders who make it happen, step up to the plate and make the change.

 

2. Cntrl-Alt-Delete – find the right Question

The web is different- you need to be different, you need a Net business model, - the question isn’t how do you make this new E stuff work for you - the real question is –how do you become a business that thrives because of the web? – maybe a subtle distinction but critical – too many times business treat the net as a optional add on and are surprised that it never really makes much difference for them, because  they are firmly stuck in “ business as usual”.  You already know what’s most important, you already know what needs doing!  Reinvention and Renewal are at the heart of your E success.  Now it’s time to be serious & Explore the whole area of new potential, what is your Digital Vision for your future?

 

3 Being Organic Matters- can you be found?

 The web is like a giant haystack, your site is a needle – your customers need to be able to find you – not much point having a lovely site or great product if no one can find you anyway – here’s some top level stats to get you thinking

 90% of people find websites through search engines, Google has a 75% market share of Searches , 84% of people never make it past page 2 of Google, 65% never click on paid listings – which means

ORGANIC natural ranking on Google Matters to you –having your site or product on page 1 is like having prime position on Main Street.

 Key tip - optimise your site not for you but for your customers and the way that they find you, and make sure you don’t make silly mistakes that get you Google slapped & your site blacklisted-

 follow the Net Code for key tips to help you  with practical SEO to succeed online.

4. a WOW experience- are you worth finding?

Sorry to say it but many websites are just boring brochures- stuck on line for the sake of being there – “its all our business needs”!! the sad lament of many business owners who just don’t get it, or are too lazy to get it!-  if you want to succeed you need to get Beyond Mediocrity, to offer a series of unique customer journeys that take your client from casual browser to the action you want them to take.

Have you even defined what a successful outcome is from a visit to your site? – download a brochure, sign up for newsletter, subscribe to report, request a sample, book a consultation, purchase a product, book a service etc

Has your site structure and navigation been optimised with the customer journey in mind?

Have you used graphics and multimedia to create a relevant experience?

Have you put in place a simple and productive shopping process?

Have you created something worth talking about and coming back to?

Does your site offer compelling content in an environment that customers want to visit?  

Do you  create compelling content that people actually want to consume and interact with ?

Customers want what they want, when they want it, in a way that makes sense to them

The Net Code will give you more ideas on how to achieve this.

 

5. Net Smart Marketing is the new Finance

It used to be said the 50 % of all marketing was wasted –we  just didn’t know which half! – well today there’s no excuse – you should know the return from all your marketing.  Digital Marketing gives you the ability to measure and test, to prove what works,  to see what’s happening,  to have more meaningful data than finance!! - but beyond finance  you can experiment with new trials , see “what if” in  the real world – not just on a spreadsheet! Get feedback on new products and services, use the next generation of effective PR..This has to be the most exciting time to be in business.

When your customers get your ezine – you can see how many opened it , what they clicked through to , what action they took as a result of your communication  -- and you can learn from that and build that expertise into your ongoing business development.

The buzz words of the day are viral marketing, buzz marketing, word of mouse .... you need to be aware of this,

Forget your business networking meetings You need to be on top of the Social Media Networking options for your business – You Tube, FaceBook, My Space, Bebo, Digg, Twitter, Linked In ,- the social web will be your most critical marketing environment in the next few years – this is the primary activity for people who want to shop, plan, learn , or communicate – if you do not get involved today you will run the risk of losing a whole generation of customers. Can you afford to risk that? You’re going to get caught in it whatever business you are in – so you may as well seize the opportunity proactively.

The Social Web needs to be tried, understood & then integrated into your Net business model . But Dont be shy – come & Learn how you can do this using the Net Code.

4 We Think therefore We Are- innovation at the edge

 Exciting times – not just optimising what we have but inventing the new – the Net provides perfect tools for business collaboration, creativity & innovation.  Make the Net your gateway to the future.

Within your business, across your supply chain, with your customers, suppliers and stakeholders -  there are great opportunities to improve communication, productivity and performance.

 Build sales with ongoing Net Code Product Launch tips, turn marketing process on its side, engage with your tribe!  Business Development has never been more fun.

 

 

 

7 Its all about the Relationship

The most valuable thing in your business are your relationships – with clients, suppliers, staff, stakeholders – this is what makes your business tick –

The Net is the supreme tool for improving your Partnership Power –  to build sales, increase Customer lifetime value, create community, and build trust, confidence, and respect

Find out how you can use Blogs and Wikis to achieve this in the Net Code.

8 Let Go of the status quo – be a leader

Its time for change , the old economy doesn’t work anymore  - but its not going to change on its own – we need leaders to step up to the plate - Growth comes from people who can create change and engage their organisations, focus on what really matters and make a difference.

If you believe in what you do? The internet is a powerful tool to communicate your passion, connect with people and to create change – the Net Code will help leaders thrive in the New Economy.

 So Watch this space for next months Net Code comments & dont miss your chance to get your FREE SPECIAL REPORT-  Internet Performance Secrets – the Net Code for success- to see how you can make sure you’re getting the best from the internet, and what you can do to help your business prosper this year – Call  00442830261861 now or contact us via the enquiry form & we’ll send the report on to you. 

Good luck with your website development Belfast and the success of your business online.